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    Copyright 2014 Brand Exponents All Rights Reserved

    brainstorm

    IMAGINE

    cream
    Imagine if a consumer “tapped” a bottle of “Hair Color” with her phone and she instantly received hair styling tips… perhaps based upon the humidity levels currently prevailing outside her home.

    coupon
    Imagine being able to reorder the shampoo with a TAP of the bottle days before the shampoo is depleted – “just in time purchasing”.

    You can imagine all these things, however, TPG has gone beyond the imagination stage and is currently implementing our TAP Technology so that our partner brands can deliver relevant content to the consumer in store.

    HOW IT WORKS

    NFC Technology chips are placed on your in-store displays or product packages.

    Consumers use their smart phones (No Apps required. Non NFC phones can TEXT to receive the same content) to “tap” these chips.

    Branded content is then instantly delivered to your consumer’s phone. Content includes recipes, videos, coupons, loyalty rewards and more. All content can be changed dynamically based upon your requirements; i.e. content changes per Tap, or per store, etc.

    Source: Nike

    growth

    BENEFITS

    gears (1)

    APPLICATIONS

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    Tap to Save

    Instantly provide shoppers with digital coupons

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    Tap to Win

    Consumers can see if they are instant winners or enter a Sweepstakes or Contest

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    Tap to Earn

    Reward consumers with loyalty-based incentives

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    Tap to Learn

    Deliver product tips, recipes, and other product information right at point of sale