Heineken Skyfall e-Movie Cash
To bolster Heineken’s tie-in to James Bond Skyfall, Heineken advertised off-premise on millions of packages a 1 in 7 chance to win a movie related prize. Each specially marked package contained a unique code and instructions to visit the site to learn instantly whether they were a winner. Winners received either a $3.00 e-Concession Cash, or a $10.00 e-Movie Cash. Rewards were customized by state. Additional on-premise Heineken James Bond Skyfall e-Movie Cash programs were executed as well.