Flonase Tap-to-Learn & Buy
GSK’s popular Flonase brand launched a new delivery system for the product, called Flonase Sensimist, in Spring 2017. In an effort to gain trial, awareness, and pre-purchase, the brand installed a display with a TAP chip that played an educational video about the benefits of this soft, gentle mist delivery system. Then, after the video, shoppers were taken directly to the Flonase Sensimist Pre-Order page on Walmart.com to pre-purchase the product!