2021 Halftime Report
PROMOTIONS THAT GO VIRAL/GIVEAWAYS
L’Eggo with Eggo™ National Free Waffle Offer
We’re proud to be part of a massive national campaign, that proves that America’s favorite breakfast brand, Eggo, has mastered the art of viral offerings. The National Free Waffle Offer is run by the brand’s L’Eggometer, a social listening tool that measures the stress that parents feel in the morning. To aid parents with their mornings and decrease the pressure, Eggo has committed to distributing 1,000,000 free Eggos in 2021, through numerous 100k free Eggo activations. The 1,000,000 free Eggos are executed through TPG’s BARCODE BUCK$ platform.
Never Stop Summering Promotion
During the course of the promotion Consumers will have the opportunity to purchase (purchase not necessary) participating Mars Wrigley products and upload the last 5-Digits of the brand product UPC on the dedicated promotion microsite neverstopsummering.com in order to earn “badges” and for a chance to instantly win prizes via a digital Scratch-and-Win game. Consumers will be required to register on the microsite. For each participating brand product purchases throughout the promotion, Consumers will earn different “badges”. Each Badge connects to a chance to instantly win through a digital Scratch and Win game based on TPG Rewards time-based algorithm. Consumers have a chance to be 1 of 2,876 winners!
Mask Up And Gum Promotion
Mars Wrigley was looking to promote and invigorate consumer adoption of chewing Extra Gum at Walmart. In order to drive trial, sales and velocity, Mars Wrigley implemented a “Try Me Free” offer during the promotional period. Consumers learned about the offer through digital media hosted by Mars Wrigley and in-store POS materials. Consumers were directed to a dedicated microsite where they inputted their name and email address. Consumers were sent their BARCODE BUCK$ digital offer via email that was valid one free package of Extra Slim Pack (from among the designated SKUs), up to $1.00.
REBATES AND REWARDS
Free Honey Nut Cheerios Promotion
General Mills offered consumers who purchased one eligible General Mills Honey Nut Cheerios cereals product from any retailer, the opportunity to receive a Rebate for the cost of the Honey Nut Cheerios product purchased, up to $5.49, (not including tax). The promotion utilized TPG’s proprietary Receipt Validation technology to validate that the required purchase of qualifying products occurred during the program timeframe. Consumers could choose to receive their rebate via Venmo, PayPal or Check.
Dinner and a Movie
America’s favorite night out combination – has returned. After a 12-month hiatus, TPG Rewards and Restaurant.com have once again partnered to create this inviting offer: Two free admission Movie Cash tickets plus four $25 Restaurant.com codes (total value up to $124) are available to consumers at a cost of 25% of face value. A new offer will be posted every month through the remainder of the year.
Febreze
P&G and Walmart aimed to both encourage recycling of previously non-recyclable items (plug-in air fresheners) by collecting and shipping them to Terracycle and incentivize trial of the newly redesigned Febreze plug-in. P&G leveraged TPG’s Barcode Buck$ digital reward platform to reward consumers who traded in their old plug-in at any Walmart location with a Free Febreze Plug-in.
Sam’s Club TAP Program
Sam’s Club was looking for ways to grow a bigger basket and to provide Members with a touchless and frictionless digital solution to apply for credit at their gas pumps without the need to visit the Club. Sam’s Club utilized TPG’s TAP Mobile Engagement Technology for this high profile program as not only a collateral tracking compliance tool but as a powerful way to engage the Member to reach their objectives. Sam’s Club has also leveraged TPG’s technology in Club around other specific programs in various categories as well as during their Year Beginning Meeting to introduce the technology to Senior Level executives.
NEW MARKETS AND REWARDS
Clorox Clinical Rebate Program
Promoted in doctors offices on dedicated displays containing a QR code. Clorox is offering consumers who purchase any Clorox Clinical Germicidal Wipes (75-ct), Clorox Clinical Soft Surface+Bio-Stain Cleaner (32oz), or Clorox Clinical Germicidal Cleaner+Bleach (32oz) product from any participating Target Retail Store the opportunity to receive up to $6.00 Rebate based on the applicable Qualifying Purchase. The dedicated microsite is CloroxClinicalRebate.com.
