Campbell Soup’s “Discover What’s New”

This fall, Campbell’s is introducing several new products in the soup, dinner sauce, pasta sauce, and beverage categories! To incentivize trial purchase of these new products, Campbell’s is offering a $3.50 discount off consumers’ next purchase, once they buy 3 new participating products. This program is in market at all retailers nationwide, until 11/30/14. Utilizing TPG’s DRVS system, consumers simply snap a picture of their receipt showing the purchase of 3 eligible new products in one transaction; submit the image to TPG for validation; and they are then fulfilled with a $3.50 product coupon. Unprecedented marketing support includes a national FSI, social media, geo-targeted banner advertising, and more.