Kellogg’s Monsters University e-Movie Cash
When a consumer made a purchase of specially marked Kellogg’s cereal, they received a code in-pack and entered it online to earn points in their Kellogg’s rewards account. One could redeem 6 points to receive an e-Movie Cash ticket from TPG. All they had to do was enter a new code at a TPG-hosted website and print out a movie ticket for one FREE admission (up to $12) to Monsters University or any Disney film, at participating theaters.