Nestlé® Pure Life® Challenge
Consumers were required to be in teams of two (2). Consumer Teams who enrolled in the Nestlé® Pure Life® Challenge chose from a list of participating Fitness Validation apps or devices to track their activity. The consumers were required to provide consent to enroll their device into the Fitness Rewards Program. Enrolled Consumer Teams had their steps and water consumption tracked. Steps and water consumption equated to a set number of points that the Consumer Team earned each day throughout the promotion. The steps, water consumption and collected points were displayed on the program website. Consumer Teams received rewards for reaching different point threshold levels throughout the promotion.