Sony Pictures Home Entertainment “22 Jump Street” e-Movie Cash / e-Concession Cash Program
Sony Pictures Home Entertainment wanted to offer $10.00 e-Movie Cash towards 22 JUMP STREET or $5.00 e-Concession Cash to consumers who purchased select SPHE catalog discs. Offer was displayed on-pack. Double-sided stickers containing the unique e-Movie Cash / e-Concession Cash Code were affixed to discs. Every consumer who redeemed a code on the dedicated redemption site received either $10.00 e-Movie Cash towards admission to 22 JUMP STREET or a $5.00 e-Concession Cash Certificate.