Sony Pictures Home Entertainment HOTEL TRANSYLVANIA 2 Toys R Us e-Concession Cash Program
Sony Pictures Home Entertainment offered $5.00 e-Concession Cash to consumers who purchased select SPHE catalog discs at Toys R Us. Offer was displayed on-pack. Double-sided stickers containing the unique e-Concession Cash Code were affixed to discs. Every consumer who redeemed a code on the dedicated redemption site received a $5.00 e-Concession Cash Certificate.