Playmates Toys Rise Of The Teenage Mutant Ninja Turtles Sewer Squad Pizza Points Loyalty Promotion

In an effort to bolster sales of the Rise of the Teenage Mutant Ninja Turtles Toys, Client had TPG Rewards develop, program, and host a loyalty site whereby Consumers bank their Pizza Point codes found inside the packages of the toys and cash out for exclusive rewards. Client is rewarding Consumers for purchasing Rise of the Teenage Mutant Ninja Turtles Toys, incentivize Consumer to purchase more Rise of the Teenage Mutant Ninja Turtles Toys and creating a “Collecting Pizza Points” Frenzy.