IMAGINE
Imagine if a consumer “tapped” a bottle of “Hair Color” with her phone and she instantly received hair styling tips… perhaps based upon the humidity levels currently prevailing outside her home.
Imagine being able to reorder the shampoo with a TAP of the bottle days before the shampoo is depleted – “just in time purchasing”.
You can imagine all these things, however, TPG has gone beyond the imagination stage and is currently implementing our TAP – Touchless Engagement so that our partner brands can deliver relevant content to the consumer in store.
HOW IT WORKS
NFC Technology chips are placed on your in-store displays or product packages.
Consumers use their smart phones (No Apps required. Non NFC phones can TEXT to receive the same content) to “tap” these chips.
Branded content is then instantly delivered to your consumer’s phone. Content includes recipes, videos, coupons, loyalty rewards and more. All content can be changed dynamically based upon your requirements; i.e. content changes per Tap, or per store, etc.
BENEFITS
No App required
Instant delivery of relevant content to consumers phone screens
Content can change based on : Daypart, 3rd party data points; i.e. weather, pollen counts, etc., Trending consumer behavior
Location data engagement stats
Seamlessly link the Tap system to our receipt validation, fitness or rewards platforms
APPLICATIONS
Tap to Save
Instantly provide shoppers with digital coupons
Tap to Win
Consumers can see if they are instant winners or enter a Sweepstakes or Contest
Tap to Earn
Reward consumers with loyalty-based incentives
Tap to Learn
Deliver product tips, recipes, and other product information right at point of sale
Tap to Donate
Provide your consumers a quick and easy way to make a donation to a charity
