Lions Gate INSURGENT e-Movie Cash® Program
Lions Gate Entertainment wanted to offer $8.00 e-Movie Cash towards INSURGENT to consumers that purchase select Lions Gate DVDs or Blu-ray™ discs at Walmart and Target. Offer is displayed on-pack. Double-sided stickers containing the unique e-Movie Cash Code were affixed to the offer title. Every consumer who redeemed a code on the dedicated redemption site received an $8.00 e-Movie Cash towards admission to INSURGENT.