Warner Bros. Home Entertainment Walmart Boxing Day e-Concession Cash™ Program
Warner Bros. Home Entertainment wanted to offer $5.00 e-Concession Cash to consumers that purchase select WBHE Blu-ray™ and DVDs at Walmart. Offer is displayed on-pack. Double-sided stickers containing the unique e-Concession Cash™ Code were affixed to the offer title. Every consumer who redeemed a code on the dedicated redemption site received a $5.00 e-Concession Cash Certificate.