Excedrin Tap-to-Learn

At Walmart locations nationwide, Excedrin used TPG’s TAP technology to educate consumers about migraine pain management – and to alert shoppers when the barometric pressure is about to decrease. Research shows that a key factor in the development of migraines is a fall in barometric pressure, so with TPG’s help, GSK was able to alert consumers – so that they could ward off the pain with Excedrin!