SUBWAY / Coca-Cola GUARDIANS OF THE GALAXY
In support of SUBWAY’S promotional partnership with the summer theatrical blockbuster GUARDIANS OF THE GALAXY, over 21 million cups contained Promo Codes that enabled consumers to enter to win free e-Movie Cash tickets or $5.00 e-Concession Cash certificates. The promotion is being promoted at every SUBWAY location in the US, along with broadcast and print advertising, and heavy social media communication.