Sony Pictures Home EntertainmentANNIE e-Movie Cash / e-Concession Cash Program
Sony Pictures Home Entertainment wanted to offer $8.00 e-Movie Cash towards ANNIE or $5.00 e-Concession Cash to consumers that purchase the Blu-ray™/DVD Combo Pack of ANNIE (1982) at Target. Offer is displayed on-pack. Double-sided stickers containing the unique e-Movie Cash / e-Concession Cash Code were affixed to the offer title. Every consumer who redeemed a code on the dedicated redemption site received either $8.00 e-Movie Cash towards admission to ANNIE or a $5.00 e-Concession Cash Certificate.