ConAgra Birdseye Frozen Vegetables Walmart Program

Conagra Foods was looking to generate awareness and sales around a new promotion that ‘fresh flavor is always in season’, at their largest retail account, on Birds Eye Frozen Vegetables. Conagra leveraged TPG’s digital Barcode Buck$ to incentivize customers, during the promotional period, to stock the freezer and enjoy favorite veggies anytime. For a limited time, while supplies last, customers can receive two digital offers ($0.50 off any one Birds Eye Frozen Vegetables and $1.00 off any two Birds Eye Frozen Vegetables) to try any of their favorite items. Hurry up and stock up to save before time runs out!